First at all, you have to think of the simplest process, a click that takes the visitor immediately to your website.

So the best idea is:

a) Post a cool picture on your facebook

b) Clicking on the picture takes potential clients to your website.

Steps:

1- Copy the url of the exact page you want them to visit.

2- Paste the url in a Facebook post.

And that’s it!

You are getting new visits to your website (increasing your Google ranking) and you have a potential client in your website!

You won’t obtain this if you simply post pictures of your website without any link

See the next video to clarify more ideas: